Your Social Marketing Play Book!

Social Marketing

Do You Want To Know How To Use Social Media to Grow Your Online Business?


Do You Want To Know Exactly What To Say On Social Media… To Help Your Business?


Do You Want To Know How To Strike Up Conversations To Arouse Their Curiosity?


​​​​​​​Then this social media play book will be of help.


RULES

There are 3 basic rules that you need to keep in mind when prospecting on Social Media.

​​​​​​​Rule #1 Always make friendship your main goal.

When interacting with someone, don’t worry about how you’re going to get them to enrol. Just focus on having an enjoyable conversation. Always treat people as special individuals if you want them to join you in your business.

Rule #2 People are always asking WIIFM… What’s In It For Me

So keep the focus on THEM – Their dreams, Their Problems. If you can position your opportunity as a solution to a problem that THEY are facing, or the way to fulfil their dreams. They will be ready and excited to check it out.

Rule #3 Always take the stance that what you offer is VALUABLE!

Treat it as such and NEVER spam or send unsolicited information! You are more valuable to the people you approach than they are to you. You have the key to money and freedom.

​​​​​​​Remember do not be a salesman (or woman) be your natural self. Have conversations. Edit and adapt these scripts to make them sound like YOU. Use words that you normally use and keep things real.


PEOPLE

On Social Media there are 3 different types of people that you’re going to be prospecting and showing your business to.

YOUR WARM PROSPECTS

Your warm prospects are the people that know who you are.

YOUR LUKE WARM PROSPECTS

These are people that you’ve randomly become friends with because you either friend requested them or you accepted their friend request. Basically acquaintances on social media.

THE COLD PROSPECTS

These are people you have not connected with at all. They don’t know you exist.

DO NOT UNDER ANY CIRCUMSTANCES:

Send any business or funnel links or information in the first message.


The play is to send a series of 3 different messages and allow each message to work in the prospects mind and serve its purpose.

Look them up BEFORE you send the first message. Take a look at the person’s profile and find out a bit about them. You can do this easily by checking out their ‘About’ Section. Do they look like someone you want to work with or have as a customer? What do they currently do for work? Where do they live? What are their interests?


MESSAGE #1

The Goal of Message #1 is to strike up the conversation. That’s it. That’s it. That’s all you want at this stage. You want them to interact with you.

So here’s something you could say:

"Hey (their name), what's up?

I noticed we're friends here on Facebook (or other sites) and we haven't chatted for a while. I noticed that your profile says …you work for (x) in (x),… that you're living up in (where they live), … you’re interested in (X).

Is that correct?

You - work in, up in, interested in (X)?"

So obviously this would be a message for someone that you haven’t chatted with or built a relationship with yet.

If you were talking to a friend that you know a little more, you might ask them what’s been keeping them busy these days to start the conversation.

Now you wait until they respond back.

​​​​​​​DO NOT send Message #2 until they respond back. What if they never respond back? Still DO NOT send them message #2.


MESSAGE #2

(ONLY send after you get a response back from Message #1) The Goal of Message #2 is to see if your prospect is OPEN.

You want THEM to ask YOU for more information.

Here’s something you could say:

"That's awesome John. I’ve heard that work in (X) is getting harder to come by. I was actually hoping you would say you were in stable work because I have a business project that I'm expanding there.

I'm doing some work in your neck of the woods... Would you be open to connecting more regarding a side income/hustle project, if it didn't interfere with what you are already doing?"

"That's awesome John. I visited (X) for the first time last September and I loved it. I was actually hoping you would say you were still there because I have a business project that I'm expanding there.

I'm doing some work in your neck of the woods... Would you be open to connecting more regarding a side income/hustle project, if it didn't interfere with what you are already doing?"

"That's awesome John. I’ve heard that (X) is a great pastime/hobby/interest . I was actually hoping you would say you were into (X) because I have a business project that I'm expanding that would give you more money to spend on (X).

I'm doing some work in your neck of the woods... Would you be open to connecting more regarding a side income/hustle project, if it didn't interfere with what you are already doing?"

Now you wait until they respond back.

DO NOT send Message #3 until they respond back. What if they never respond back? Still DO NOT send them message #3.

​​​​​​​Note: If they say ‘What is it?’ refer to message #3.


​​​​​​​MESSAGE #3

(ONLY send after you get a response back from Message #2) The Goal of Message #3 is to direct them to your funnel. Remember: You operate your business as a professional and you want to control the conversation and questions.

Here’s something I would say after they say that they’re open:

"That's great. You’ll get more information at this webpage. Take a look and see if it fits your criteria. Maybe it will or maybe it won’t.” Send a link to your funnel.

What if they ask what is it? Don’t give details EVER.

So if they ask what it is, You could say something like this:

"I'd love to get into details here, but it would be like trying to give you a haircut over the internet. I wish I could, but it's impossible. I like to keep business a little more professional than a Social Media interaction. The webpage explains it all. And there’s no pressure then for either of us.” Send a link to your funnel.

What if they message back and say not interest